Lonsdale London was formed in 1960 by Bernard Hart, a welter weight boxer. In the beginning Lonsdale only made boxing equipment. They still make boxing equipment and have expanded into the MMA fighting. Famous boxers associated with the label include Muhammad Ali, Lennox Lewis, and Sugar Ray Robinson. Later they expanded their brand into an amazing clothing company that has an iconic logo. Lonsdale has become popular with many subcultures that like wearing British fashion. They have a great line of t-shirts including the New Romney T-shirt which includes the iconic Lion logo in a seal with a laurel wreath surrounding it. They also have Langsett T-shirt which features an offset large lion logo that is printed in a bright orange on a cool steel blue t-shirt. The Lonsdale polos are quite nice, pique cotton shirts and have a great price! The Morely Polo is a dark navy with light yellow tipping on the collar and sleeves and includes a 3 button placket. The Lion Collar Polo features a cool embroidered lion detail on the collar of the polo. It is available in white with a red and blue tipping on the sleeves and collar and also in black with a red and white tipping. Lonsdale did not forget about the ladies! They have some amazing new t-shirts, polos, and hoodies available. The Stroke on Trent tee features mod targets and the iconic model Twiggy! The Aldershot tee features a British flag with a cursive Lonsdale logo and cool studded details on a figure flattering v-neck tee. Their hoodies are some of the warmest hoodies we carry! The Kingston Upon Hull Hoodie has a fun baby pink puff logo with a special embroidered detail on the sleeve. They also have created a great line of bags for both males and females. The Lonsdale Record Messenger Bag is perfect for when you are riding your bike or scooter to carry all your stuff! It features not only one but 2 logos, one in a dark grey and the other in a British flag. The Lonsdale York Backpack is the perfect simple bag to use as a gym bag or to carry your books. It has padded shoulder straps for comfort and a separate front pocket. The Trend Shoulder bag is perfect to use as a purse or to use as a small overnight bag to throw in the necessities. Be sure to check out the whole Lonsdale Line Here!!!!